Assembling Assemblages

by maelaelsa

The future of the publishing world is uncertain as the industry is continuously undergoing rapid change brought about by the emergence of advanced digital technology and e-readers.

There are a number of theories and methods that assist us in analysing and rationalising the dramatic shifts in publishing, media and the social.

Just when I thought the notion of publishing was straight-forward, it got a thousand times more complicated…

In this week’s lecture we delved deeper in the world of publishing using the actor-network theory (ANT) as a method to explore publishing’s connection to broader society as a series of interwoven “assemblages” (a term coined by philosophers Gilles Deleuze, Félix Guattari and Manuel DeLanda).

Put simply, an assemblage is a network of human and/or non-human elements or relations.

The ANT was undoubtedly something I found relatively complex and difficult to grasp. Thankfully, I stumbled across this very concise explanation of the ANT (a must-see for anyone who is having trouble comprehending the essence of the theory)